The primary aim of my project, or what could be referred to as my project's core values, is to transform the lives of people experiencing homelessness. Following deciding to create a training programme/ agency focused on providing a workforce for local businesses in need of IT staff, I was able to tailor my values to this specific solution. I therefore picked the following values:
I decided to include 8 brand values following the development of my brand logo, which incorporates an asterisk, and I wanted to include a value for each point on/ leg of the asterisk, as demonstrated below.
Pictorial mark featuring brand values.
To demonstrate this point, I have included the above visual representation in my brand guidelines.
Why: I believe everyone can achieve. Everyone should have the opportunity to succeed and thrive in today's world. That amount the most disadvantaged in our society is the capacity for greatness.
How: CodeArc, through training centres set up across cities, provides those who are experiencing homelessness with access to laptops and training in coding with the option to specialise in multiple areas. Through our partnership with local businesses, we tailor our training to make sure we’re creating teams of well-trained staff who can carry out projects to help local businesses thrive using a diverse workforce.
What: CodeArc is an educational platform that teaches people experiencing homelessness how to code and provides them with well-paid apprenticeships and jobs.
I wanted to make my story as emotive and relevant as possible. Therefore, I have attempted to highlight each key aspect of the CodeArc training platform and the CodeArc brand. The result was as follows:
In the heart of Belfast's exciting tech scene, CodeArc stands out as a transformative brand.